{"id":37,"date":"2020-12-11T10:56:00","date_gmt":"2020-12-11T10:56:00","guid":{"rendered":"https:\/\/20.107.179.91\/blog\/en\/?p=37"},"modified":"2021-11-03T10:57:10","modified_gmt":"2021-11-03T10:57:10","slug":"itc-packaging-takes-part-in-the-guacapack-project","status":"publish","type":"post","link":"https:\/\/www.itc-packaging.com\/blog\/en\/itc-packaging-takes-part-in-the-guacapack-project\/","title":{"rendered":"ITC Packaging takes part in the Guacapack project"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avocados have become the largest expanding&nbsp;fruit in the last decade. Thanks to&nbsp;their nutritional qualities and flavour, they&nbsp;represent the standard of a healthy plantbased&nbsp;diet. With its superfood features&nbsp;and original appearance, their popularity&nbsp;has seen a phenomenal boost, making&nbsp;them a must have ingredient for the most&nbsp;renowned chefs, and becoming part of influencer&nbsp;contents worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such trend has also been reflected in an&nbsp;exponential increase in their consumption,&nbsp;with over 650 million tonnes of avocados&nbsp;been currently consumed in Euope alone&nbsp;each year, forecast to increase by an&nbsp;annual 15% in the next 5 years. As their consumption&nbsp;expands throughout the world,&nbsp;it is now possible to buy avocados from&nbsp;the market 365 days a year, with Spain&nbsp;becoming the main producer for the European&nbsp;market. Within Spain, it is mainly&nbsp;produced in the Andalusian and Valencian&nbsp;regions, where it is quickly becoming a feasible<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">alternative to more traditional crops&nbsp;such as citrus fruits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the last avocado campaign alone, Spain&nbsp;has produced 61,000 tonnes, representing&nbsp;a 17% increase. According to the forecasts&nbsp;for 2023, Spanish production is expected&nbsp;to multiply tonnes x5. With these&nbsp;growth prospects and considering the fact&nbsp;that avocado processing generates up to&nbsp;45% waste, ITC Packaging, AIMPLAS and the University of Alicante have launched a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">new project called Guacapack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its main purpose is to develop an active,&nbsp;compostable packaging manufactured&nbsp;from materials generated from avocado&nbsp;processing waste, including its skin, seed&nbsp;and pulp. These advanced materials shall&nbsp;also provide high oxygen barrier features&nbsp;and antioxidant capacities.&nbsp;Funded by the Valencian Innovation Agency&nbsp;(AVI as per its Spanish acronym) as part&nbsp;of their 2020 Strategic Cooperation Projects&nbsp;programme, the project is expected&nbsp;to last 2 years, ending in 2021.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By taking part in this type of projects, and&nbsp;via their Innovation and Sustainability Centre,&nbsp;at ITC Packaging we remain committed&nbsp;towards developing new circular solutions&nbsp;that reduce our environmental impact and&nbsp;promote the recovery of our packaging<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avocados have become the largest expanding&nbsp;fruit in the last decade. Thanks to&nbsp;their nutritional qualities and flavour, they&nbsp;represent the standard of a healthy plantbased&nbsp;diet. With its superfood features&nbsp;and original appearance, their popularity&nbsp;has seen a phenomenal boost, making&nbsp;them a must have ingredient for the most&nbsp;renowned chefs, and becoming part of influencer&nbsp;contents worldwide. Such trend has also been [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":35,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,1,10,7],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barrier-packaging","category-biobased","category-compostable","category-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>ITC Packaging takes part in the Guacapack project - ITC News<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.itc-packaging.com\/blog\/en\/itc-packaging-takes-part-in-the-guacapack-project\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"ITC Packaging takes part in the Guacapack project - ITC News\" \/>\r\n<meta property=\"og:description\" content=\"Avocados have become the largest expanding&nbsp;fruit in the last decade. Thanks to&nbsp;their nutritional qualities and flavour, they&nbsp;represent the standard of a healthy plantbased&nbsp;diet. With its superfood features&nbsp;and original appearance, their popularity&nbsp;has seen a phenomenal boost, making&nbsp;them a must have ingredient for the most&nbsp;renowned chefs, and becoming part of influencer&nbsp;contents worldwide. 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