Carmencita puts its trust in ITC to launch its new paprika packaging
Customised Packaging, Solutions 16 de July de 2024Both companies from Alicante have got together to develop a new paprika packaging that has light barrier properties and an innovative two-sided flip top cap. A comprehensive process that has resulted in a disruptive solution that has come to revolutionise the store shelves full of spices.
The initial objective of the project was to improve the features and functions of the two-sided flip tops, traditionally used by the spice industry. A challenge that inspired the teams of both firms to develop a very simple but innovative solution: a hinged two-sided flip top. This cap can be opened in two different ways to either take the spices out using a spoon or sprinkle them out directly.
Having found the solution for the cap, they then came up with the idea to change the container to therefore cause a 180 revolution in this format of packaging, by creating a new combo that stands out for its geometry in a category that is characterised by its uniformity.
The developed solution is hermetic thanks to the heat sealable cap-jar join, which helps preserve the product, and the IML label is like a barrier to protect it from UV rays. In this way, they have managed to create a container that preserves all the aroma and the organoleptic properties of the spices.
When it comes to sustainability much less raw material is used to make the new packaging and it has better cubage thanks to its optimized stackability, which therefore reduces the carbon footprint. It is also mono-material, so it can be recycled using the existing waste management systems. In short, a packaging solution that complies with all the technical and functional requirements with an added plus of having a more sustainable innovative design.
